Introduction and General Terms 

This Privacy Notice sets out how we collect, process, and protect any personal information you provide to us, whether online, email, in letters or other correspondence. Data Protection Laws and this policy which sets out what personal data we collect about you when you interact with us and how we use your data. 

Who we are: 

This Privacy Notice applies to the use and processing of personal information collected by Bed Head. Bed Head is part of the Elida Beauty group of companies, and all data protection matters are managed at a Group level. For information regarding Elida Beauty please visit the website. 

This Privacy Notice applies to the following companies: 

TIGI International Limited t/a Elida Beauty, TIGI Linea Corp d/b/a Elida Beauty and TIGI Australia Pty.  

Wherever you see the words “we”, “us”, and “our”, in the policy, these words refer to Bed Head. 

We operate to the highest standards when protecting your personal data and respecting your privacy. If you have any questions about your personal data, or how we use it, you can contact us via email at legal@elidabeauty.com . 

What information do we collect? 

We collect information for the purposes described below.  

We process the following information. 

• Name 

• Contact details; phone number, address, email address   

How will we use the information we collect about you and our legal basis for doing so? 

We will use the information you provide to us: 

• for administration and customer support purposes. 

• to deal with enquiries and requests. 

• to contact you for any other purposes that We state, and you have expressly agreed to. 

We use Legitimate Interest as our lawful basis for providing customer support 

We use Legitimate Interest as our legal reason for providing customer support. When you contact our customer service teams or interact with us on social media, we keep records of our conversations. We do this to effectively manage your queries or complaints, monitor the quality of our services, defend against any claims, and continuously improve. 

We use Legitimate Interest as our lawful basis for providing marketing 

For individuals in the United States, we process your personal data when you sign up to receive marketing emails.  

Will we share your personal information with anyone else? 

We might share your information within the Elida Beauty group of companies and with relevant third-party business partners. This could be for the purposes mentioned in this Privacy Notice. 

When you interact with our offers and advertisements for Bed Head products, we may send them to you on third-party websites and social media platforms. These third-party sites usually have their own privacy notices and terms and conditions, so we recommend reading them before using those websites. Your privacy matters to us, and we’re committed to keeping your data safe. 

International Data Transfer 

In order to provide some of our services, we may share data within the Elida Beauty Group and third-party providers situated in countries outside of the EEA and the UK (such as the USA) that do not always have the same standards of Data Protection laws. However, we will ensure that contractual or other safeguards are in place to ensure that your information is adequately protected, and that enforceable rights and effective legal remedies are available for data subjects. 

Keeping your information secure 

We’re committed to keeping your personal information secure. We’ve set up measures to prevent accidental loss, unauthorised access, or alterations to your data. Only employees, agents, and contractors who need to know will have access, and they’ll follow strict confidentiality rules.  

If at any point you suspect or become aware of a security incident (i.e., your password is stolen, or you receive suspicious communications) please let us know using the contact information provided below using our contact us page. 

How long will we keep my personal information? 

We’ll keep your personal information only as long as we need to meet our responsibilities to you or as long as we have a valid and legal reason to do so. Different types of data have varying retention periods. When it’s no longer necessary to keep your information, we’ll either delete it or make it anonymous. 

Your rights as a data subject 

As a data subject, you have the following rights under Data Protection Laws, 

• The right to be informed about our collection and use of personal data; 

• The right of access to the personal data we hold about you; 

• The right to rectification if any personal data we hold about you is inaccurate or incomplete (please contact us); 

• The right to be forgotten – i.e. the right to ask us to delete any personal data we hold about you 

• The right to restrict (i.e., prevent) the processing of your personal data; 

• The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation); 

• The right to object to how we use your personal data for purposes (opting out of receiving marketing information); 

• Rights with respect to automated decision making and profiling. 

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (the “CCPA”) and other California laws. For further information about your right please contact us or your supervisory authority.  

Queries and Complaints 

At Bed Head, we aim to resolve any query or concerns you may have about how we use your information. If you have any questions, comments, or complaints regarding this privacy notice or how we use your data please email us, legal@elidabeauty.com or by writing to us at one of the addresses below: 

UK Address: Ransomes Dock Business Centre, 35-37 Parkgate Rd, London SW11 4NP, United Kingdom 

US Address: 1655 Waters Ridge, City of Lewisville, Texas, 75057, United States 

Please contact us using the details provided and we will do our best to solve the problem for you as quickly as possible. You also have the right to lodge a complaint with your local supervisory authority. You can do this by getting in touch with the relevant supervisory authority in your country.  

Supervisory Authority contact details for; 

• EU countries are accessible here. 

• Mexico is accessible here. 

• Australia is accessible here. 

• Canada is accessible here. 

• California is accessible here. 

• United Kingdom is accessible here 

Information about the use of Cookies on our website. 

Our websites use cookies to identify you and distinguish you from other visitors, enhancing your user experience. 

Remember, you can change your mind about cookies anytime by adjusting cookie settings in our banner and your browser settings. But be aware that doing so might affect how well our websites work and your experience when you access information. 

For more information, please see our Cookie Policy.  

Changes to our Privacy Notice 

We may update this notice from time to time. This notice was last updated on 31 May 2024.